"You get what you give"
There are a bunch of variations of that saying, "you get back what you put in", you gotta give to get, you have to work for things if you want things to work. There are exceptions, situations where no matter what you do you don't get the return you think you deserve, but when it comes to business you have to keep trying because the alternative is to give up and quit. π
Honestly, I have given up before on a previous business, not because it wasn't working but because leatherwork became too much for my hands. I took some time and came back with RainbowMaille, a whole different business with different products. I started over from scratch, and while it has not been everything I had hoped for, I have kept at it for 10 years through multiple platforms. I am currently on 3 platforms, but others have come and gone over the years, I am currently thinking of ditching MakerPlace and going back to just etsy and goimagine.
I am not a business expert, I do not claim to be an SEO guru, but what I have learned in all my years on many online sales platforms is the more listings you have, the more keywords you can cover, the more likely you are to be found in search. π It is actually pretty simple and common sense based if you think about it and it has been my experience on every platform. Currently, my etsy is down below 50 listings and they are all jewelry my views have gone Way down, but I still get occasional sales because the jewelry listings I left have a sales history and etsy likes that. I have been continuously adding new listings to the goimagine restoring all the art and my views there are triple my etsy because there are triple the # of listings, and I am regularly pinning my new art listings on my pinterest.
Seriously pinterest is a huge source of traffic for my shop
But I also have all my social media linked to goimagine, I do not advertise etsy at all, etsy has plenty of money and advertising they don't need my help. I advertise for the site I would prefer my sales happen on, which is goimagine because not only are my fees slightly cheaper but part of it goes to charity. π
For all the sellers still on etsy because they still get sales there, I totally get that, I'm still there, but if you never even try to point your customers to a better alternative you don't get to complain about how your goimagine doesn't get traffic. As a business owner it is my job to advertise my business for better or for worse. I'm not getting rich over here trying to sell art, but that's no one's fault but my own. Art is totally subjective and a hard sell, but I chose to sell art. π I chose a difficult path.
In my recent photo re-do of all the art, I ended up doing a complete inventory reconciliation and was surprised at just how many paintings I have sold over the years. I am still not done photographing them all, and it is a lot of work, but you can't sell what isn't listed. π